Insights & Perspectives

Blog

Strategic insights, market perspectives and expert articles from our advisory fields.

Trust: The Silent Dealmaker in Every M&A Process

Trust: The Silent Dealmaker in Every M&A Process

The decisive but rarely measured factor in any M&A process — and why transparency matters more to experienced buyers than perfection.

Google's AI Agent That Runs Your Entire Marketing Stack

At Google Marketing Live 2026, Google launched a single Gemini-powered agent across your entire marketing stack. What this shift means for every marketing team.

Brand & Sales

2 Jun 2026

3 min read

Agentic Commerce: The New Conversion Happens Without Your Website

Google just launched the infrastructure for fully agentic commerce. The last touchpoint before purchase no longer belongs to you.

Why the Highest Bid Often Loses in a Sell-Side M&A Process

Finance & M&A

26 May 2026

3 min read

Why the Highest Bid Often Loses in a Sell-Side M&A Process

Many deals are decided emotionally long before SPA negotiations begin — and why a lack of chemistry kills more transactions than poor financials.

Brand & Sales

26 May 2026

3 min read

Marketing Measurement 2026: The Honest Assessment of Google's MMM Move

Google integrated Meridian MMM into Analytics 360. A genuine step forward — but there's a blind spot every marketing team needs to understand.

Brand & Sales

19 May 2026

3 min read

Creative Is the Last Lever Left in Performance Marketing

Meta says 56% of all conversion outcomes are now driven by creative alone. Google automates production. What this means for your team and budget.

Brand & Sales

12 May 2026

3 min read

Keywords Are Dying — Here's What Replaces Them in AI Search

Google unveiled the next generation of Search advertising at GML 2026 — built for AI conversations, not keyword queries. What this means for your paid strategy.

Post-Merger Integration Starts During Due Diligence

Finance & M&A

12 May 2026

3 min read

Post-Merger Integration Starts During Due Diligence

In Buy & Build, integration doesn't start after closing — experienced acquirers think through integration complexity during diligence itself.

Brand & Sales

8 May 2026

2 min read

Google Marketing Live 2026: What Actually Matters for Your Business

64 announcements in one day. Most brands will ignore 63 of them. Here's what actually matters for your business strategy.

Brand & Sales

5 May 2026

3 min read

Deep Dive: How AI Search Is Rewriting the Rules of Paid Advertising

Google has completely restructured the foundation of Search advertising. Most marketers are still playing by the old rules — here's what actually changed.

Brand & Sales

28 Apr 2026

3 min read

Marketing Agents & Creative Automation: What This Actually Means for Your Team

Google just automated two things most marketing teams spend 60% of their time on. Who benefits — and who doesn't.

The Counterintuitive Truth About Demanding Buyers

Finance & M&A

28 Apr 2026

3 min read

The Counterintuitive Truth About Demanding Buyers

Buyers who ask the toughest questions early are often the easiest to work with later — a counterintuitive insight from years of sell-side advisory.

Buy & Build: Real Value Is Created After the Acquisition

Finance & M&A

14 Apr 2026

2 min read

Buy & Build: Real Value Is Created After the Acquisition

Acquisitions make headlines. Integration doesn't. But in the strongest Buy & Build strategies, value is created exactly there — after closing.

Why SPA Negotiations Are Rarely About the SPA

Finance & M&A

31 Mar 2026

3 min read

Why SPA Negotiations Are Rarely About the SPA

What looks on the surface like a legal debate about warranties and indemnities is almost always about something deeper: risk allocation — and trust.